The concept of perception vs. reality may feel philosophical or abstract. But it’s not just for existentialists, Elon Musk, or Matrix fans. Turns out, it’s important for online marketers too.
That’s what Jonathan Goodman contends in this insightful presentation on how to master social media marketing in four steps.
“Most of the things that people do in terms of Internet marketing are simply copying someone else they think is doing well,” Goodman says. “But we all know social media is simply us comparing our bloopers to other people’s highlight reels. Perception is not reality.”
If you really want to move the needle, you have to learn to think differently, Goodman says. That starts with understanding the four key concepts he explains in this video:
- Curating fusion
- Selective self-representation (“the IIIAF drug”)
- Filter bubbles
- Strength of weak ties
If you want to learn more about how to win people over, establish yourself as an authority, and get others to talk about you—plus the number-one predictor of success—you really need to hear what Goodman has to say.