It’s not just the opposite of losing weight. To build solid muscle, you need a solid plan, a lot of patience, and occasional reminders to be careful what you wish for.

Are there exercises you should never do? Equipment you should never use? Here’s how to sort through conflicting views to find the best training practices for your clients.

From sets and reps to post-workout protein timing, here’s what the latest science tells us about muscle hypertrophy, and how to apply it to your clients.

No matter how well your favorite training style works for you, few clients share your goals. Even fewer are ready for such advanced workouts.

You aren’t there to entertain clients. But sometimes you need new ways to solve old problems. These exercise variations freshen up your clients’ workouts while giving them a deeper mind-muscle connection.

Here’s what a program is and isn’t, along with seven principles that create the best workout routine and maximize your clients’ results, including the HIDDEN VARIABLE to change in all great programs.

These five popular exercises may be sabotaging a client’s success and health. Here’s why (and what to do instead).

Most clients swing in a way that promotes injuries. Follow this proven four-step plan to help them swing safely and effectively.

A good training program design template frees up time for you to market your services, build your your business, and work with clients.

Here’s when and why to absolutely avoid this form of deadlift, and three alternative deadlifts to try with your clients today.