Before we begin, here's what's new:
An Absurd Obsession Over Back Cover Blurbs (Article)
Next, here are a few short thoughts this week.
Money
1.
"A chef burns a sauce. A musician misses a note. An entrepreneur launches a product that falls flat. A parent loses their patience. A personal trying to get healthy may skip a workout, break their diet, or press snooze one too many mornings.
The instinct is to see those moments as proof that we're failing. But what if the real proof of greatness isn't in avoiding mistakes, but in recovering from them."
-Adam Bornstein
2
Modern life forgives failure. Use that to your advantage.
Health
1.
Two quotes about the transformative power of walking from Craig Mod, the author of Things Become Other Things:
"Here's what I do know: This world turns and turns and the more I move my feet the more I believe in things we never understood. Life, irrepressible, it billows over the top of the pot, man. Let me be your eyes as best as I can. I'll bear witness to this wonder you never got to see."
2
"There is no quieter place on earth than the third hour of a good long day of walking. It's alone in this space, this walk-induced hypnosis, that the mind is finally able to receive the strange gifts and charities of the world."
Relationships
1.
Here are six currencies you can give away beyond money:
-Attention: Truly listening to someone.
-Knowledge: Sharing what you know.
-Time: Showing up consistently for someone or something.
-Connections: Introducing people who might help each other.
-Encouragement: Offering genuine support when someone is struggling.
-An excerpt from Unhinged Habits (Preorder here)
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Back to school with three kids at different ages with different drop-offs makes for hella busy mornings. No idea how Alison and I pulling this off. Geeeez
-Jon
P.S. ♫My wife's got a problem♫
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A few things or people I like and recommend
The Experimental Leader is a neuroscience-backed course for ambitious professionals ready to upgrade their mindset, navigate uncertainty with confidence, and lead with calm, intention, and impact. I friggin' love Dr Anne-Laure Le Cunff's work. Learn more about the course here.
The Strategic Enemy by Laura Ries came out this week!
Laura’s father, Al Ries, is one of the godfather’s of marketing. I’ve devoured his books, including a few she co-authored alongside him. We've recently become friends, and she sent me an early copy. It's a fantastic read on building & positioning a brand worth fighting for. (Buy your copy here.)
Struggling with what to post on social media to get clients?
Not sure if you know, but over the last 13 years, my company has directly helped over 65,000 trainers and nutrition coaches on their online business.
This insane volume has given us a huge information advantage.
Today, my team's put together the top 5 plug-and-play content templates to get you clients.
What they do:
• Speak directly to your ideal client
• Create a reason for them to engage
• Turn likes into leads
What they don't do:
Build an empty and useless audience that likes your posts but never buy.
If you're ready to start posting with purpose and want a headstart on what works, grab the 5 templates via the link below:
Coach. Author. World explorer. But mostly, Dad.
Free
Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach
Paid
Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship
