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The Top Article of the Week

Five Surprising Reasons Your Female Clients Don’t Do What You Ask -- Carolina Belmares, Girls Gone Strong

Lots of clients seek out a trainer when they're feeling motivated and inspired to take action. Inevitably, those feelings wane over time and can lead to clients canceling, making excuses, or even ghosting you. You might be left wondering what's really going on, and if it has anything to do with you.

In this week's top article, Carolina Belmares shares five reasons your clients might be pulling back (it goes a lot deeper than trying to avoid leg day), and offers strategies to resolve them.

General Health

What Does Active Aging Mean to You ... and Me? -- John Falkinder, Steam Train Fitness

The Role of the Gut in Athletic Performance -- Sam Miller, Elite FTS

The Dark Side of Health and Fitness Goals -- Nia Shanks, niashanks.com

Tip: Take This Strength Test, Save Your Life -- Chris Shugart, T Nation

Five Reasons to Cut the Chatter about J. Lo and Shakira's Fitness -- Lee Boyce, leeboyce.com

 

Fat Loss

Reverse Dieting: Can You Really Get Better Results by Eating More? -- Craig Weller and Julia Malacoff, Precision Nutrition

Celebrity Weight-Loss Secrets (Not What You Think) -- Mitch Calvert, mitchcalvert.com

A Better Way to Respond to Cravings -- David Cain, Raptitude

Diet Diaries, Volume 1 -- Greg Nuckols, gregnuckols.com

Health Canada Fails Science and Canadians by Allowing Sales of any Purported Weight-Loss Supplements -- Yoni Freedhoff, Weighty Matters

 

Strength Training

If You Want to Correct S***, You Need to Own S*** -- Tony Gentilcore, tonygentilcore.com

An Introduction to the Scapulae: Improve Posture and Upper-Body Exercise Performance -- Angie Hurley, JK Conditioning

The Perfect 10-Minute Warmup -- John Rusin, drjohnrusin.com

Five Deadlifts that Don’t Start From the Floor -- Meghan Callaway, meghancallawayfitness.com

Career

How to Crush Your First Personal Trainer Interview -- Calvin Huynh, the PTDC

Environments Where Health Coaches Are in Demand -- Erin Nitschke, ACE Fitness

The 12 Percent Marketing Investment Formula -- CJ Easter, Fitness Revolution