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Best Content of the Week
The Fitness Industry Is Broken – A Story About Hope — Jonathan Goodman, the PTDC
This is a startling coincidence for me.
In early February, I finally started reading the book Antifragile, by Nassim Nicholas Taleb. It had been recommended to me by Jonathan Goodman back in 2017, and for whatever reason, it wasn’t until two months ago that I cracked it open.
The book was fascinating. Taleb explains that while most people think the opposite of fragility is resilience, this is a mistake. Something that is fragile will be harmed by stressors. Something that is resilient will withstand stressors. However, something that is truly the opposite of fragile will not simply withstand stressors, it actually benefits from them. This is the concept of antifragility.
So, about two months ago, I thanked Jon for the book recommendation. I had no idea that I was about to see the entire fitness industry come crashing down. I had no idea that Jon and his tribe would be some of the only fitness professionals who could not only survive this world-shattering pandemic, but actually thrive and continue to help others.
I can’t imagine a more perfect illustration of Taleb’s work than what we’re witnessing right now in our own industry. While most gym owners’ and personal trainers’ careers have been demolished (at least temporarily), online trainers have never had more opportunity.
So in this week’s top pick, I tip my hat to Jon. He’s been talking about the vulnerabilities of traditional personal training for years, way before anyone could have predicted anything like a worldwide quarantine. The good news is that he’s also been working on a solution.
Read the article to see why Jon thinks there’s hope.
— Dani Singer
GO DEEPER: To learn more about Antifragile, check out our collection of the Best Books for Personal Trainers
How to Deal with the 10 Biggest Fears About Fitness and Weight Control During the Coronavirus Outbreak — Tom Venuto, Burn the Fat Blog
“Once you know you’re in the middle of a river of sh*t, it’s no help to keep dwelling on how much it stinks,” Venuto writes. “It also does no good to be passive and let the current take you. There’s a lot we can do to control our course.”
In addressing the top concerns he’s heard from his readers and group members, Venuto offers a combination of practical advice and tough love.
He concludes with a hopeful message: “There’s something valuable to be learned from everything that happens to us.”
Four Tips to Fix Knee Pain When Lifting — Aaron Horschig, Squat University
Best Social Media Post
The Motivation Continuum — Rick Alexander, Instagram
Behavioral Science in Nutrition — David Dunne and Danny Lennon, Sigma Nutrition
“It’s important for practitioners to distinguish between a behavioral intervention and an education- and knowledge-based intervention,” says performance nutritionist David Dunne. “We can improve somebody’s knowledge so they know what to do … but they may not actually do the behavior.”
Dunne explains why it’s important to offer your clients more than information if you hope to help them successfully implement your advice.
Best Eye-Opener (Not From a Fitness Pro, but Very Informative)
Inside the Great Kettlebell Shortage of 2020 — Alex Shultz, GQ
It’s no surprise that unscrupulous retailers are taking advantage of the pandemic to raise prices on fitness equipment. But even the most cynical among us were taken aback when we saw the price of kettlebells. One friend found a 16 kilogram ‘bell selling for more than $500. Even with free shipping, that’s a breathtaking markup.
Shultz explains why kettlebells are so hard to find right now.
More Great Fitness Content
[Article] The Dirty Truth About COVID-19 Nobody Is Talking About — Jason Helmes, Anyman Fitness
[Article] Three Uncommon Tips for Improving Shoulder Mobility — Dean Somerset, deansomerset.com
[Social Media] The Limits of Authenticity — Pete Dupuis, Twitter
[Social Media] Are There No Excuses Now? — Spencer Nadolsky, Instagram
[Video] Mobility for Tightness/Discomfort During Quarantine — Jen Hosler, Instagram