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Best Content of the Week
The fitness landscape has changed in just the last year alone, yet the advice from legendary trainers remains timeless. Case in point: This week’s featured podcast, where Rachel Cosgrove shares her expertise as a gym owner for over 20 years. She’s been in this game almost as long as some young trainers have been alive. Her advice for building your business post-pandemic business is valuable for any coach.
— Esther Avant
Clients: Ditch the “You Work for Me” Attitude — Lee Boyce, leeboyce.com
Unfortunately, a lot of people still don’t view personal training as a “real job,” and plenty of us trainers have felt disrespected by clients, friends, or family members who share this attitude. If that sounds familiar, this article is for you. Lee Boyce offers a firm defense of trainers and our important role on the frontlines of health and fitness.
— Shane McLean
Doctor Explains How to Cure DOMS (10 Tips to Reduce Muscle Soreness) — Yusef Smith, Propane Fitness
If you work with gen pop clients, odds are you’ve gotten a question (complaint) or two about muscle soreness. Especially with clients who are getting back into exercising, DOMS can be a nuisance and even prevent them from getting into a consistent routine. These science-based tips from Yusef Smith can help.
— Esther Avant
Best Social Media Post
Posted by Dan Feldman on June 23, 2021
Buyer beware: leaky gut syndrome has taken Instagram by storm. Take Dan Feldman’s advice: “If you have painful GI symptoms, please speak to a gastroenterologist.” Check out his post to learn more about what “leaky gut” really means.
— Christina Abbey
How to Think Bigger as a Gym Owner — Michael Keeler with guest Rachel Cosgrove, Business for Unicorns
Having co-owned a gym for over 21 years, Rachel Cosgrove offers her insights and advice for rolling with life’s uncertainties. She shares the strategies and systems she uses in her own business, as well as some unique hiring techniques—like recruiting workers before they’re needed. She talks about the importance of personal connection when trying to get people back into the gym after COVID, emphasizing the “old fashioned” way of just calling people. The advice speaks to brick-and-mortar facility owners, especially, but is also valuable for independent trainers and online coaches.
— Mike Howard
More Great Fitness Content
[Article] 6 Steps to Becoming a Burnout-Proof Business Owner — Artemis Scantalides, Iron Body by Artemis
[Podcast] How to Beat IG Influencers at Their Own Game — Carolina Belmares, Ren Jones, and Jonathan Goodman: The Online Trainer Show