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Best Content of the Week

"Relentless" came up in my suggested titles in the Audible app. That's how I was first introduced to Tim Grover, famous for being the personal trainer to iconic athletes like Michael Jordan, Kobe Bryant, and Dwyane Wade. I'll be honest, I was immediately put off by the seemingly unabashed cockiness in Grover's writing.

But I stuck with it, and I'm glad I did. What I began to appreciate was that Grover hadn't written a self-help book. There were no fluffy feel-good theories in it. Rather, he was speaking objectively. He was speaking honestly about the different approach to life that champions seemed to have—not celebrities that he did a 60-minute interview with, we're talking world champions he worked with closely throughout their careers.

When you hit this week's podcast (selected for you by our guy, Mike Howard), pay special attention to Grover's words and ask yourself honestly:

"Do I really WANT to be a champion?"

— Dani Singer

Best Article

Why Every Youth Athlete Needs to Social Media Fast -- Erica Suter, ericasuter.com

Odds are you're reading this on social media. Trainers use it for business and pleasure. But it's a double edged sword. It can help with your business and it can take you away from being productive. Although the title says "youth," spending some time away from the doom scroll will do fit pros of all ages some good.

— Shane McLean


Best Video

3 Keys to WIN with Your Online Fitness Business -- Sean Garner


When running an online business, sometimes it's hard to remember that how many followers you have on social media is mostly a vanity metric. It doesn't necessarily mean you have a business that's making any money or helping anyone. In this week's best video, fitness business coach Sean Garner is sharing 3 tips that separate "influencers" from successful business owners. Doing them will help ensure that you're conveying your knowledge, providing value, and making sure everyone knows the results you can get for your clients.

— Esther Avant


Best Social Media Post

Posted by Martin Nutrition on June 4, 2021

Martin MacDonald is answering all questions creatine in his two-part series posted on Instagram. Whether you or your clients have questions about the supplement, check out these posts to learn more.

— Christina Abbey

Best Podcast

The Victory Mentality with Tim Grover -- Scott Barry Kaufman, The Psychology Podcast

Tim Grover has held what most coaches would consider a dream job: personal trainer to Michael Jordan. Tim brings some blunt reality mixed in with some emotional storytelling—including speaking to his client Kobe Bryant a week before his passing. He talks about going from making $3.35 an hour as a gym attendant (with a master's degree in exercise science, no less) to training MJ for 15 years, as well as other NBA hall of famers. Coaches will benefit from both the coaching wisdom and the psychology of winning—which is anything but pretty or glamorous.

— Mike Howard

More Great Fitness Content 

Why Can They Diet But I Can't? -- Stefanie Bonastia, jessikneeland.com

What Does It Really Cost to Launch an Online Training Business? (Exact Numbers!) -- Amber Reynolds, the PTDC

People Are on Social Media to Be Entertained -- Mike Samuels

5 Most Common Punching Mistakes of Beginner Boxers (and What to Do Instead!) -- Mike Shaw, Hybrid Fitness

Mike Matthews on Business Principles for Success -- Cody McBroom, The Tailored Life Podcast