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Best Content of the Week
It's funny, after about a year in the industry, I learned that in order for my clients to succeed in their fitness journeys, they didn't need better depth on their squats. They needed better management over their own lives.
Remember, all the biomechanics and nutrition science you learn is simply data. If you don't learn about human nature too, it's a waste of mental space. So, get on it, Coach! Let's work on time management this week.
— Dani Singer
Best Article
Mistakes to Avoid for Better Time-Management -- Samantha Kellgren, Simply Well Coaching
I've got a confession to make. My time management skills are lousy, as are a lot of other personal trainers' I imagine. Improving your time management lets you be more productive, less overwhelmed, and more efficient. Use the tips in this article to write a better to-do list.
— Shane McLean
Best Video
Science Lessons for Dummies: Correlation Is Not Causation (Diet Soda Weight Gain Edition) -- Ben Carpenter
This week's video is only a minute long and gets right to the point. Understanding the difference between correlation and causation is hugely important for trainers. Take the minute to brush up and you'll be exponentially more equipped to educate your clients (and win internet arguments).
— Esther Avant
Best Social Media Post
Posted by Martin MacDonald on August 18, 2021
"When I look like that I'll be happy." "I just need to lose these 10 pounds quick, then I'll focus on more sustainable methods." "I need to lose weight before vacation, then I'll be confident." Does this sound like anyone you know? Clients, friends, coworkers? Weight loss and body composition goals are commonly tied to deeper needs of validation. How do you handle these conversations with clients? Determining deep goals and setting realistic expectations can help.
— Christina Abbey
Best Podcast
The 2% That Makes a 98% Difference -- Jonathan Goodman and Amber Reynolds
Jonathan Goodman and Amber Reynolds discuss what really matters when it comes to online marketing. The proverbial tip of the iceberg. The reality? Your prospective clients don't give a gosh darn about fancy jargon or the finer details of an undulating hypertrophy program or the intricacies of refeeds. In order to get into your customer's head, you may need to do the exact opposite of your instinct, talking about specifics of your program. Jon recommends "satisficing": Essentially your buyer doesn't need you to be the best; she needs you to not be a bad choice. Customers don't care what you do. They care about your ability to get them to where they want to go.
— Mike Howard
More Great Fitness Content
How to Recover from Pandemic-Induced Mind Fog -- David Cain, Raptitude
Willpower | Breaking Eating Habits | Starving Your Cravings -- Astrid Naranjo and Menno Henselmans
Does Getting Older Lead to Inevitable Weight Gain? -- Eat Lift Thrive Method
Effects of Exogenous Cholesterol on Endogenous Cholesterol Production -- Joey Munoz
Quack Asylum Part 2: Greger, Berg & Saladino -- Danny Lennon with guest Alan Flanagan, Sigma Nutrition Podcast
