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The Top Article of the Week
Five Surprising Reasons Your Female Clients Don’t Do What You Ask — Carolina Belmares, Girls Gone Strong
Lots of clients seek out a trainer when they’re feeling motivated and inspired to take action. Inevitably, those feelings wane over time and can lead to clients canceling, making excuses, or even ghosting you. You might be left wondering what’s really going on, and if it has anything to do with you.
In this week’s top article, Carolina Belmares shares five reasons your clients might be pulling back (it goes a lot deeper than trying to avoid leg day), and offers strategies to resolve them.
What Does Active Aging Mean to You … and Me? — John Falkinder, Steam Train Fitness
The Role of the Gut in Athletic Performance — Sam Miller, Elite FTS
The Dark Side of Health and Fitness Goals — Nia Shanks, niashanks.com
Tip: Take This Strength Test, Save Your Life — Chris Shugart, T Nation
Five Reasons to Cut the Chatter about J. Lo and Shakira’s Fitness — Lee Boyce, leeboyce.com
Reverse Dieting: Can You Really Get Better Results by Eating More? — Craig Weller and Julia Malacoff, Precision Nutrition
Celebrity Weight-Loss Secrets (Not What You Think) — Mitch Calvert, mitchcalvert.com
A Better Way to Respond to Cravings — David Cain, Raptitude
Diet Diaries, Volume 1 — Greg Nuckols, gregnuckols.com
Health Canada Fails Science and Canadians by Allowing Sales of any Purported Weight-Loss Supplements — Yoni Freedhoff, Weighty Matters
If You Want to Correct S***, You Need to Own S*** — Tony Gentilcore, tonygentilcore.com
An Introduction to the Scapulae: Improve Posture and Upper-Body Exercise Performance — Angie Hurley, JK Conditioning
The Perfect 10-Minute Warmup — John Rusin, drjohnrusin.com
Five Deadlifts that Don’t Start From the Floor — Meghan Callaway, meghancallawayfitness.com
How to Crush Your First Personal Trainer Interview — Calvin Huynh, the PTDC
Environments Where Health Coaches Are in Demand — Erin Nitschke, ACE Fitness
The 12 Percent Marketing Investment Formula — CJ Easter, Fitness Revolution