The Top Article of the Week

It's unique. It's honest. It's simple. It's practical. It's logical. It's well-intentioned. It's sticky. It works.

These are a few of the reasons why James Fell's 30-second elevator pitch caused his own doctor to drop 40 pounds and completely change his lifestyle. Not included in James's life-changing 4 sentences were words like "gym", "exercise", or "food". James spoke directly to his doctor about what mattered. James mastered his weight loss elevator pitch. Do the same, and you'll be alright in this industry.

General Health

Use Supersets To Improve Your Mobility & Train Without Pain -- Chris Cooper,

4 Warm Up Mistakes You’re Probably Making -- Tony Bonvechio

You Don’t Need Permission To Be Yourself -- Neghar Fonooni, Girls Gone Strong

3 Ways to Build Muscle By Doing Cardio -- John Rusin, T-Nation

7 Highly Effective Habits of Women Who Love Their Bodies -- Stephanie Burg, The Change Blog

Strength Training

How Supersets Might Be Sabotaging Your Max Strength and Power -- Kyle Arsenault, Stack

How Much Weight Should You Lift To Build Muscle (And When To Lift More) -- Tom Venuto

Why (and How) You Should Start Exercising In Pregnancy -- Jessie Mundell, Girls Gone Strong

If You Want Bigger Arms: Squat -- George Kalantzis,

4 Ways To Get Strong & Stay Healthy Without Lifting More Weight -- John Rusin

Fat Loss

3 Ways We Can Improve Our Diet If We Do Not Eat Meat -- Ines Subashka

How to Escape the Diet Cycle Nightmare  -- Kara Beutel

Saturated Fat: The Madness Has to Stop -- Eirik Garnas


Hierarchy of Fitness Industry Success -- Tony Gentilcore

The Fit Pro’s Guide To Creating Your Best Marketing Plan Ever -- Ryan Ketchum

10 Valuable Business Lessons From The High Performance Summit -- Ryan Ketchum

The Myth and Magic of Deliberate Practice -- James Clear