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The Top Article of the Week

Crushing Online Coaching For Aesthetics -- Bryan Krahn, RippedBody.com


Most training clients are not elite, they are not athletes, and they are not in the training game for the pure joy of movement. The most common trainee goals are to look good, feel good, and be able to live a comfortable life. While these trainees can make awesome gains toward these goals via a number of training protocols when they first start training, eventually, training protocols need to shift. And if looking good is still goal #1, you'll need to become versed in programming for hypertrophy to keep your trainee's gains coming.

While Bryan Krahn might use the system he shares this week for online hypertrophy programming, the rocks of this approach are a sound foundation for in-person hypertrophy programming as well. Info on customizing this approach based on your trainee's age, leanness, and schedule is included as well, so you can customize your programming for just about any trainee.

General Health

An Introduction to Affinity Marketing "” F Your Funnel -- Chris Cooper, Elitefts

Random Thoughts on Long-Term Fitness Industry Success: Installment 3 -- Eric Cressey

Why You Should Probably Stop Stretching Your Clients -- Kia Khadem, The PTDC

6 Objectives for Successful Training Sessions -- Todd Bumgardner, EricCressey.com

Low Back Pain Stretches: The Good, The Bad, and The Ugly -- Chris Diamantakos, Bach Performance

Strength Training

Which Squat Depth is Best FOR YOU? -- Travis Pollen

Five Bench Pressing Basics You're Overlooking -- Nick Benerakis, Elitefts

Upgrade Your Deadbug -- Shane McLean, TonyGentilcore.com

The ImPECcable Push-Up Guide | Part 3 -- David O'Connor

Improve Scapular Stabilization for Your Clients with this Simple Exercise -- Hayden Perno, The PTDC


3 Things a Nutrition Coach Can't Do for You -- Sam MacIntosh, Breaking Muscle

5 Simple Ways to Instantly Improve Your Diet -- Jonny Watson, Propane Fitness

Nutrition Mythbusting: Are Cleanses a Scam? -- Joe Nissim, LBEB

3 Nutrition Myths That Affect Athletic Longevity -- Susan Kleiner, Girls Gone Strong

5 Myths About the Best Time to Eat Fruit (and the Truth) -- Taylor Jones, Authority Nutrition


Programming for Muscle: Exercise Selection Tool Kit -- Steve Hall

4 Keys to Unlocking Lat Growth -- SJ Fitness, JMax Fitness

Are You Squatting for Glutes? You Can Stop -- Kia Khadem

Tip: Do Rack Pull-Ups for Bigger Lats -- Paul Carter, T-Nation

7 Pros, One Controversial Question -- Mark Dugdale, Dr. Lonnie Lowery, Paul Carter, TC Luomo, Amit Sapir, Dr. John Rusin, & Chris Shugart;T-Nation

Fat Loss

When the Scale Sucks: 7 Better Ways to Know if Your Nutrition Plan is Working -- Alex McMahon, Precision Nutrition

Fat Loss Considerations for Females -- Vid Rajapaksa, Breaking Muscle

Flexible Dieting: More Than Just Macros -- Peter Fitschen, Healthy Living Heavy Lifting

Are IIFYMers Telling the Whole Truth? -- JC Deen

6 Bad Habits That Prevent You From Seeing Results -- Abbie Smith-Ryan, Girls Gone Strong