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The Top Article of the Week

You are not your clients. The majority of the time that is.

Fit pros need to remember that the general population don't always love exercise, and it isn't their number one priority like it can be to us. Looking after their ill child, or doing overtime at work often takes precedence to them over training.

This doesn't make them a bad client. It means that we as coaches need to identify which habits they would most benefit from building, and help them to integrate these with minimal disruption to their busy lives.

The reason most people fail using fad diets is their extreme nature. It would be much more manageable for our client to reduce 10 coffees every day to 8, 8 to 6, and so on, as opposed to going from 10 to 3 in one go. Small steps.

Here are five ways you can begin to positively affect their mindset in order to improve behaviour/habit-building for better results.


General Health

Fix Your Posture with This Shoulder Specific Dynamic Warm Up -- John Rusin

Boost Your Training Results With A Weakness Day -- Phil Heather

When's The Best Time To Workout -- Menno Henselmans, JMax Fitness

Do You Have to Change Exercises Every 4 Weeks? -- Nick Smoot

Fitness Traps To Avoid: Stupid Social Norms -- Jason Helmes


Strength Training

How To NOT Get Injured While Strength Training -- Nick Smoot, Healthy Living Heavy Lifting

4 Things Every Woman Needs To Know About Competing In Powerlifting -- Jennifer Vogelgesang Blake, MollyGalbraith.com

Your 1-Rep Max Made Simple -- Eric Bach

Never Miss the Big Lifts Again -- Travis Pollen, Juggernaut Training Systems

Constructing the Ultimate Deadlift Workout: Your 3 Step Guide -- Jordan Syatt



Why 'Clean Eating' Is Bad For You: The Damaging Pyschology Behind The Latest Health Fad -- James Heathers, Precision Nutrition

Nailing Nutrition Analysis In 3 Simple Steps -- Lawrence Judd, Shredded By Science

Should Women Take Creatine? -- Cassandra Forsythe, Girls Gone Strong

Methionine vs. Glycine - Is Too Much Meat Bad? -- Atli Arnarson, Authority Nutrition

5 Studies On Saturated Fat -- Adda Bjarnadottir, Authority Nutrition



Shut Up and Get Strong -- Eric Bach, T-Nation

In Defence Of Isolation Exercises -- Mike Samuels, Healthy Living, Heavy Lifting

4 Ways to Sneak More Upper Back Volume into Your Workouts -- Tony Bonvechio

One Exercise For A Tighter, Rounder And More Powerful Butt -- Trish DaCosta


Fat Loss

What If You Lose TOO Much Fat? -- John Romaniello

No One Gives a Shit About Your Macros -- Sohee Lee

The Starch That Burns Body Fat -- Rudy Mawer, T-Nation

The Truth About Dieting: How To Eat And Still Burn Fat -- Brian Pankau, Spot Me Girl