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Best Content of the Week

"How do I get rid of this?"

You've probably been asked this question by a friend or client as they squeezed a portion of their own flesh. You, the qualified fitness professional, probably gave this answer:

"Spot reduction is a myth."

Is it the correct answer? Undoubtedly. Decades of research tell us you can't reduce love handles or upper-arm flab by doing side bends or triceps pushdowns.

But is it the best answer you can offer? Not really.

Tom Venuto dives into the nuances—why we store fat where we do, how "stubborn" fat earns its name, and what to think of the very few studies that suggest spot reduction is possible. You'll come away with a deeper understanding of fat loss, and how to communicate more confidently with your clients.

— Dani Singer

Best Article

Will You Die if You Wear a Mask While Working Out? -- Dean Somerset, deansomerset.com

Does wearing a mask while training cause hypoxia (a deficiency of oxygen in the tissues) and hypercapnia (a high concentration of carbon dioxide in the blood)? Dean Somerset puts those and other fears to rest with a mix of humor, science, and just the right amount of mockery in this week's best article.

— Shane McLean

Best Video

The One Factor that Separates the Successful From the Failures -- Jonny Watson, Propane Fitness

One characteristic divides those who achieve success and those who fall short. It applies to you as well as your clients. Fortunately, as Jonny Watson explains in this (very short) video, it's something you can develop, and help foster in your clients.

— Esther Avant

Best Social Media Post

Posted by John Berardi on Sunday, May 31, 2020

At any moment, on only social media platform, you can find arguments based on information the commenters have taken completely out of context. Too often, the argument starts when people look at a single image or statement and assume it represents the entirety of someone's life or point of view. It's especially frustrating when you're on the receiving end of these comments. Precision Nutrition cofounder John Berardi challenges us to think deeper: What about the post triggers us to praise or criticize its creator or subject? How can we train ourselves to understand the context before jumping to conclusions and becoming "that guy" on the internet.

— Christina Abbey

Best Podcast

Give Yourself More -- Georgie Fear, Aleisha Fetters, and Jason Leenaarts, Revolutionary You

Georgie Fear and Aleisha Fetters talk about the pressure women face to become "less"—to lose weight, become smaller, occupy less space. Their new book, Give Yourself More, encourages women to think in terms of addition instead of subtraction. What can you do that adds to your life, your health, and your happiness?

— Mike Howard

More Great Fitness Content 

The Truth About Whole vs. Refined Grains -- Ryan Maciel and Alisa Bowman, Precision Nutrition

The Lifter's Guide to Fixing Elbow Pain -- Aaron Horschig, Squat University

Two Insurance Professionals and a Real Estate Agent -- Pete Dupuis

Masks May Only Work for 15 Minutes of Exercise, According to New Research -- Nick English, BarBend

How Important Is Mindset in Your Business? -- Ryann Dowdy