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Best Content of the Week
[Podcast] How We Are Transitioning Business — Lucy Hendricks and Jason Leenaarts, Revolutionary You
We’re all trying to adapt to the reality of COVID-19. Lucy and Jason are two fitness professionals who have done so with great success.
Before you listen, I want to leave you with this primer:
Don’t focus on the “what”
You shouldn’t listen to this podcast with the intention of mimicking what worked for Jason or Lucy. What they did is specific to their staff, clients, and business needs. You have to figure out what works best for you and yours.
Instead, focus on the “how”
This is what I found most inspiring about their conversation. They immediately accepted the situation and faced it head-on. They didn’t hide, and they didn’t wait. It takes great courage to call every single client, knowing each conversation may bring your business one step closer to failure.
In this episode, you’ll hear the stories of two gym owners who took action in spite of their fears, stepped up as leaders in their communities, and ultimately saved their companies.
I hope you get as much out of it as I did.
— Dani Singer
Home Training for Sprinters: A Practical Guide — Gabriel Mvumvure, simplifaster.com
As you can tell from the title, this article refers specifically to sprinters. If you don’t train sprinters, you may think it has nothing to do with your fitness business.
But there’s a reason we chose it as the week’s top article. We think there’s a lot to learn from Gabriel, a coach who decided not to let this shutdown be a problem for his clients. Instead, he’s helping them see it as an opportunity.
Writing and Fitness — Lou Schuler and Robert Linkul
Lou Schuler is the former fitness editor at Men’s Fitness. He’s also the former fitness director of Men’s Health. He’s also written a few books. And did we mention he’s the editorial director for the PTDC?
In this entertaining conversation with fitness industry veteran Robert Linkul, he shares what he’s learned in 28 years of fitness writing, and how he’s had to adjust his approach to fitness after 50 years of lifting. As Lou likes to say, it’s free advice, and worth every penny.
Best Social Media Post
Posted by Tom Venuto on Wednesday, April 15, 2020
As a trainer, you can probably look at the above picture and instantly recognize the story. You’ve heard it from your clients a thousand times before. “I planned on eating healthy… but then, ya know, there was pizza.”
We know environment has a monumental impact on behavior, and you know your clients are suddenly navigating a new and very different ecosystem. Many are facing temptations they couldn’t have anticipated a month ago.
Fortunately, Tom Venuto has some practical tips to help you help your clients.
Why People Waited So Long to Take Precautions Against COVID-19 — David McRaney, You Are Not So Smart
We’ve witnessed a worldwide shift in perspective over the past few months as COVID-19 graduated from what appeared to be much ado about nothing to the most catastrophic pandemic of our lifetimes.
When exactly did the shift take place, and why did it happen then? Why didn’t our thinking and behavior shift a month sooner, or even a month later?
David McRaney asks experts to answer these questions by exploring “the power of culture, human psychology, and brains interacting with brains.”
Best Glimpse Into the Future (Not New, but Very Timely)
In July 2019, Cressey Sports Performance cofounder Pete Dupuis published a chilling post on what would happen to many of us during a recession.
How chilling? A friend of his, a major player in the gym business, told him this:
“I’d be terrified to exist in the $45-per-session model, that’s for sure.”
We can’t say we weren’t warned.
More Great Fitness Content
[Article] How to Motivate Clients for Home Workouts — Guillermo Munoz, the PTDC
[Article] The Five Gatekeepers Holding You Prisoner to Your Comfort Zone — Alex McBrairty, A-Team Fitness
[Article] Why You Should Walk More — Kelly Starrett, the Ready State
[Article] This Is Life: Putting Chaos in Context — Shane Trotter, Inspired Human Development