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Best Content of the Week
This week’s best content covers a lot of bases, from business development to coaching to sleep hygiene.
We have an awesome podcast interview with Mike Israetel that covers a range of topics related to building a brand and pivoting in your career. Aaron Horschig’s video will make you much better at helping clients find their perfect squat stance. Justin Kompf’s post on Tony Gentilcore’s blog explains the role we can play in the lives of clients who don’t have the support of their loved ones.
And if you’re reading all this late at night, Tom Venuto’s post about sleep habits will inspire you to start working on your own.
— Esther Avant
The Law of Social Sabotage: Understanding the Reactions of People Who Try to Hold Us Back — Justin Kompf, tonygentilcore.com
Ever had a client drop off the face of the earth and never return your calls? The reason could be social sabotage: When friends and family don’t support your client’s goals, or actively undermine mine, it’s a lot harder for them to stay the course.
Longtime PTDC contributor Justin Kompf has some tips to help your clients work through their lack of social support without giving up on their goals.
— Shane McLean
How to Find the Right Squat Stance for Your Anatomy — Aaron Horschig, Squat University
I wish I’d had a video like this when I was new to strength training and trying so hard to mimic the squat stance in the NSCA textbook. It would’ve saved me a lot of frustration.
Whether you’re trying to help your clients find their best squat stance or perfect your own form, Aaron Horschig’s video is worth seven minutes of your time.
— Esther Avant
Best Social Media Post
Posted by Tom Venuto on Tuesday, July 28, 2020
We all know that lack of sleep can hinder fat loss, muscle gain, and overall quality of life. But how seriously do you heed that warning? Tom Venuto offers a comprehensive list of sleep hygiene tips and challenges us to assess how many of them we actually use.
— Christina Abbey
How to Go From Bodybuilding Coach to Content Marketer — Jonny Watson and Yusef Smith with guest Mike Israetel
Mike Israetel dives into how the industry has changed, knowing your audience, honest marketing, building a personal brand, dealing with controversy, and creating a globe-spanning “octopus.”
— Mike Howard
More Great Fitness Content
[Podcast] Always Practice Safe Sets — Adam Willis with guest Wesley Showalter
[Video] Why PCOS Might Make Weight Loss Harder — Spencer Nadolsky
[Article] Great Coaches Are Both Firm and Flexible — John O’Sullivan, Changing the Game Project
[Article] Does Having More Muscle Mean I Can Eat More Food? — Calvin Huynh, Awesome Fitness Science
Tired of training clients at 5 a.m.?
We all have to pay our dues. For many fitness pros, that means training clients or teaching classes or opening your gym long before the sun comes up.
But if you’ve been paying those dues for years on end, maybe it’s time for a change. Time to try something different. Time to consider another way to make a living while still doing what you love.
That’s why we created the Online Trainer Academy.
Since 2016, we’ve helped thousands of personal trainers, nutrition coaches, and gym owners—serious, passionate fitness professionals like you—launch online training businesses.
Some now do all their coaching online. Others do a combination of in-person and online training. Still others work part-time with online clients to supplement their income from another business.
They all have one thing in common: What they were doing before wasn’t working for them.
They needed a change, and their Online Trainer Academy Level 1 Certification gave them the knowledge and skills to make it happen.
If you love coaching but hate doing it on someone else’s schedule, maybe it’s time to try online training.
Consider this your wake-up call.