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Best Content of the Week

This week is another list filled with information to help you get better results with your clients and grow your fitness career. But I want to call your attention specifically to the very last item on our list. It's a podcast about a genetic condition called ehlers-danlos syndrome (EDS) and its effect on training.

EDS patients possess a mutation that alters the elasticity of their connective tissue and consequently the movement of their joints. Considering this, an uneducated (albeit well-intentioned) personal trainer can unknowingly cause such a person severe injury and chronic pain. However, an educated and compassionate trainer can quite literally be a life-changer.

So stick around for the end, and let Jessie Rard teach you how to help an EDS client stay safe, and even thrive athletically.

— Dani Singer

Best Article

How Online Personal Trainers Should Be Mastering and Profiting from Their Niche -- Ren Jones, the PTDC

When you first start in this industry, you train everybody. Then you slowly start to figure out who your ideal client is and this helps you find your niche. Ren Jones suffered tremendous personal loss to discover his niche, and your story can help you find your niche too. Once you've found it, use these three strategies to master and profit from it.

— Shane McLean

Best Video

The Five Most Common Nutrition Questions -- Jeremy Fernandes, Precision Nutrition

I know you're already familiar with Precision Nutrition's top tier articles, and now the PN crew is entering the YouTube world with equally high-caliber video content. This is one of four sub-10-minute videos they dropped last week; surely a sign of what's to come. This video will prepare you to answer five of the most common questions clients are likely to ask you about nutrition.

— Esther Avant

Best Social Media Post

— Christina Abbey

Best Podcast

School of Email -- Tara Arndt and Jason Leenaarts, Revolutionary You!

Tara Arndt is one of the authorities on all things email marketing. She takes us through ways to maximize the effectiveness of email campaigns. Learn what to do and what not to do to get people not only reading your emails, but also becoming customers. Tara provides easy-to-implement tips to really bolster your reach—whether you're a fitness professional or not.

— Mike Howard

More Great Fitness Content 

The Forgotten Role of Micronutrients in Body Recomposition -- Emilina Lomas, Breaking Muscle

Five Signs You’re Not Ready for a Fat-Loss Coach (and Three Tips for the Coach) -- Jason Leenaarts, Revolution Fitness and Therapy

Improve Your Deadlift Start Position -- Anders Varner & Travis Mash, Barbell Shrugged

Reasons to Track Macros -- Astrid Naranjo, Instagram

Training with EDS and Hypermobility -- Jessie Rard and Nikki Naab-Levy, Results Not Typical

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