The Episode: Why You Should Definitely Share Your Story
You may be forgiven for feeling like you always have to show your best side on social media and when interacting with clients. We are here to remind you that showing flaws, vulnerability, and failures can actually positively impact your coaching business and gain you more clients. When you humanize yourself through personal details about your journey and struggles, it makes you more relatable and approachable. In fact, you may say that it is hard not to truly respect someone with that sort of perspective of them. It will take some time and practice, but the sooner you can get comfortable opening up to the public, the sooner you will reap the rewards.
In This Episode
- The fear that exists of sharing personal things [0:11:02]
- Natural progress in getting comfortable on different platforms [0:17:01]
- The humanizing power of details specific to your circumstance [0:20:49]
- How personal information impacts getting hired by clients [0:23:32]
- An exercise in sharing something sensitive on social media [0:27:29]
- Human connection is often missing from coaching businesses [0:32:47]
“That’s what we mean when we say share your story, share how your current life circumstances shape the decisions that you make with your health.” — Carolina Belmares
Getting Past the Fear of Sharing
There is a noticeable hump that we have to get over in order to properly share our true story. Doing this will become easier after every time, but the bottom line is you need to get comfortable telling people about the different parts of yourself. Doing this can definitely leave you feeling exposed, but it is also the best way to connect with others, so get accustomed to letting your guard down.
Avoiding Comparisons and Humanizing Yourself
No matter your line of work, honesty makes you more approachable, and the sharing of your story can make you less intimidating to clients. You need to be talking about how your current circumstances are impacting decisions to do with your health, this coupled with a less than perfect picture of yourself will build rapport. There are reasons that people choose coaches, and trust and connection are usually high up on that list.
Authenticity and Vulnerability
Do not be afraid of vulnerability, it can really count in your favor. Getting hired is reliant on respect, respect is reliant on understanding, and your story is the quickest route to understanding. You can test all of this out very easily by posting something vulnerable on social media, and using it as a means to start a conversation. You may be surprised just how much engagement you receive on this kind of content. We all share insecurities, so why not use them to connect?
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