The Episode: Using Strategic Partnerships to Fast Track Business Growth
There are right and wrong ways to begin a podcast, and the gang has it down to a science: Overpriced Starbucks drinks, social media stalking, and Googling yourself. Today, they discuss what to look for in a partnership, the biggest mistake to avoid at all costs, and stories that illustrate how to utilize true engagement to generate business. So many people are too afraid to make that first call, but if they push through those trepidations, they could forge partnerships that transform their business. Don’t sell yourself for less than a mango dragon fruit drink—make that first call.
In This Episode
- Why it’s important that you’re not too similar to your partner [16:24]
- Why you shouldn’t work with someone just because you like them [18:39]
- The value of training influencers for free to get your foot in the door [28:08]
- How to utilize true influencers and succeed in an influencer’s economy [30:07]
- The difference between engagement and following [32:43]
- How essential it is to narrow down your choices before you deep dive [35:47]
- Why you should focus on a specific demographic [36:33]
- Carolina emphasizes not selling yourself short [40:16]
- You could be the first person to connect with someone, so always take that first step [42:11]
“We’re so fixated on followers but engagement is where the money is.”
– Ren Jones
I’m Your Partner, not Your Friend
Partnering with someone just because you like them is a pivotal mistake. It’s great to have genuine chemistry with someone you’ll be working closely with. But if you’re too similar, you’re limited by your mutual knowledge, experience, and skills. You need a partnership where you complement each other and fill in for each other’s weaknesses.
Engagement vs. Followers
Working with influencers is critical to expanding your business. But so many “influencers” are focused solely on follower count with the goal of selling products and building their personal brand. Your business’s engagement will multiply when you work with people who are experts in their field and invested in the information they share.
Make the First Call
Taking the first step, that leap of faith, is the hardest part. It’s undeniably scary to reach out to a stranger with the goal of connecting. But you’re selling yourself short if you let your insecurities prevent you from forming connections that could change your life.
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