
CERTIFIED ONLINE TRAINER LEVEL 2
Scale Up Your Online Training Business And Become One Of The Most Qualified Online Trainers In The World

What Is The Level 2 Certification?

When you started OTA Level 1, we asked you “to approach this material with a beginner’s mindset.”
Now, with OTA Level 2, we need you to approach what you’re about to learn with the perspective of an expert—an expert who’s mastered the basics of online training and is now going to learn a new business model to make it more efficient and profitable.
You’re going to learn a proven system that makes your prospective clients see you as the obvious choice to help them solve a vexing problem, and be willing to pay you a premium price for your expertise.
The scalable model you’ll learn and deploy in the next 8 weeks allows you to help more people and invest more time building your business, rather than scrambling to keep it afloat.
There are 5 modules (and 3 graduation modules) with their own unique homework assignments. Each assignment builds another part of your business as you move along. Your program, service structure, documentation, and marketing strategy will be ready to go eight weeks from now.
Additionally, we’ll let you know when to book one-on-one phone calls with our coaches. Like the homework assignments, they’re mandatory.
The program challenges you to do more work on your business in less time than ever before. It’s designed to push you out of your comfort zone, to struggle, to take imperfect action, and to learn from your missteps. That’s why our coaches are here for you every step of the way.
Once done, you’ll be a Level 2 Certified Online Trainer, a member of a very small and select group, and one of the most qualified online trainers in the world.
Years from now, you’ll remember OTA 2 as the beginning of a new phase of your business, and perhaps your life as well.

Part business development program, part intensive coaching program, the Online Trainer Academy Level 2 Certification, developed by Jonathan Goodman and Jason Maxwell, is the culmination of all we’ve learned in the online training industry in the last 9 years. With OTA Level 2, no one is left behind. Meet your team below:

Jonathan Goodman
FOUNDER
Jonathan Goodman is the founder of the Online Trainer Academy (the only Online Trainer Certification in the world) and sold tens of thousands of copies of his books. He’s an advisor to the world’s top online coaches in the fitness and nutrition industry.

Jason Maxwell
PROGRAM DIRECTOR
Jason Maxwell is a former rocket scientist turned fitness professional. He’s the brains behind the Online Trainer Academy Level 2 curriculum. He built his online fitness business to multiple 6-figures and it’s his passion to help you to do the same.

Yegor Adamovich
SALES COACH
After 9 years of coaching on the gym floor Yegor refined and perfected the art of sales and influencing through genuine connection and conversation. After leaving the fitness industry in late 2018 he took his passion for coaching and persuasion to the online space. First in his own business then in multiple 7 Figure companies, resulting in over $1M in online coaching sales up tp date

Chloe Shovein
COACH
As a former social worker, Chloe has always loved people. A group fitness side hustle launched her into managing a big box fitness facility. She quickly realized she was made to defy industry standards and, with the help of OTA 1, she launched Coaching w/Chloe. She now coaches women exclusively online from her home in Minneapolis, Minnesota where she lives with Kiwi the Pitbull.

Patrick Ryan
COACH
Patrick is bound and determined to reshape the industry and make the world a better place all at the same time. He is the cookie loving-mountain biking/hiking/slacklining owner & operator of Aware Online Coaching where he coaches his clients remotely over in Albuquerque, NM. After 7 years of working in a big-box gym, Patrick was ready to leave that dimension of the industry behind him and set forth on a path that put himself and his clients first; the way it should be.

Ashley McBride
COACH
Born in Belfast, living in Edinburgh, and former in-person trainer for 4 years, Ashley is now a full-time online coach. She is the queen of social media engagement and it’s her goal to help you rock your social media too.

Step 1: Apply
We are very selective about who we let into the Online Trainer Academy Level 2 Certification, for this reason, you’ll need to apply on this page.

Step 2: Interview
After applying, you’ll then be invited to your first interview lasting 15 minutes with one of our team members. If you ace this interview and we think you’re a good fit, then you’ll be invited on to a second (and more comprehensive) interview. This interview lasts 60-minutes, and if you ace this one, then you’ll be invited into the Online Trainer Academy Level 2 Certification.

Step 3: Learn and Take Action
You’ll be sent 3 books: OTA 2 Main Manual, Workbook, and Graduation Materials Booklet (and also given digital access so you can start right away). Like OTA 1, the manual works in tandem with the digital portal and workbook. You’ll see prompts throughout the manual telling you when to use those resources. The exercises aren’t busy work. In fact, they’re the opposite. Each assignment builds another part of your business as you move along. Your program, service structure, documentation, and marketing strategy will be ready to go eight weeks from now.

Step 4: Get Support
Additionally, we’ll let you know when to book one-on-one phone calls with our coaches. Like the homework assignments, they’re mandatory. On top of this, there are weekly group coaching calls with your coaches to get all your questions answered and the deep unique help that you need. Our coaches are here for you every step of the way.

Step 5: Network and Mastermind With Other Industry Leaders
As a student, you’ll be added to our community of other OTA Level 2 Students, Graduates, and Coaches. You’ll be able to ask questions, learn, and surround yourself with others at your level and who are where you want to be. As Jim Rohn says, “You are the average of the five people you spend the most time with.” Who do you want to surround yourself with?

Step 6: Become a Level 2 Certified Online Trainer
Once done, you’ll be a Level 2 Certified Online Trainer, a member of a very small and select group, and one of the most qualified online trainers in the world. Years from now, you’ll remember OTA 2 as the beginning of a new phase of your business, and perhaps your life as well.

What You’ll Learn Inside OTA Level 2



With OTA 2, You’ll Earn More,
Master Online Training, And Finally Feel Free
1 How to Position Your Signature Program
The 1 Percent Uniqueness Factor on rocket fuel
Find your uniqueness
Establish your competetive edge
2 How to Create and Deliver a Premium Service
Delivering value
Creating your signature program
Coaching clients
Designing your welcome package
The 24-hour kickoff call
Pricing your services
Getting your clients to renew
3 The All-Important Enrollment Call
Why selling is a process anyone can master
Before you make the enrollment call
The 13-step enrollment call
Preventing buyer’s remorse
Seven ways to lose the sale
4 How to Handle Objections
What’s at stake when a client objects
Handling the three most common objections
Negotiating a lower price
Deposits and follow-ups
5 Building Your Free Community to Attract Prospects
Naming, setting up, and growing your group
Your weekly posting schedule
How to book audition calls from members of the group
Pre-audition call steps
Nine phases of a successful audition call
1 The Pre-Enrollment Call Video
Filling the gap between calls
Making the video
Homework: Pre-enrollment call video script
2 Creating Content and Attracting Prospects on Facebook and Instagram
Start with your personal Facebook page
How to fish for prospects in someone else’s pond
How to use Instagram
Networking on Instagram
Tracking progress
Part 1 Homework
Part 2 Homework
3 Tracking Leads, Fixing Leaks, and Taking Daily Actions to Build Your Business
Tracking numbers and making data based decisions
Fixing the leaks
Daily actions to build your business
Here’s Why Other Coaches Joined OTA Level 2 (And You Should Too)
Melissa Shevchenko | CA
Jim Gazzale | US
Patrick Ryan II | US
Maciej Oczujda | PL
Ryan Treadaway | US
Carlos Ángel Casado Sánchez-Miranda | ES
Roberto Corbacio | CH
Benjamin Mudge | IE
Tina Myers | US
Amber Reynolds | US
Adrian McDonnell | IE
Brian Quinlan | AU
Dale Schalkwijk | AU
Rowan Smith | AU
Jesus Acuña | US
Misch Parsotham | US
Conor O Shea | AU
Maxx Holdrieth | US
Cian O Brien | IE
Katie Prendergast | US
Jon Vlahogiannakos | CA
Yasmine Tarek | EG
Brent Thompson | CA
Alexander Keith Harriman | CA
Ashley McBride | GB
Cole Watt | CA
Ian Verner-Gauthier| CA
Ayo Williams | UK
Kaye Leslie Otis | US
Peter Fisher | US

















Marc-Andre Seers
QUEBEC | CANADA

Marc-Andre Seers
QUEBEC | CANADA

Who Is the Level 2 Online Trainer Academy Certification For?


Pricing
The Level 2 Online Trainer Academy Certification is a highly exclusive program, and we are very selective about who we let in. Because of this, we have a company policy to not discuss price until we are 100% certain that you’re a fit. If (and only if) we come to this conclusion, the investment will be revealed when we invite you into the program during interview #2. With that being said, it’s a larger investment than OTA Level 1.
