- OTA Success Center
- Digital Textbook
- Digital Graduation Certificate
- Facebook Group Support
- Certification Exam
- 1k Extra Success Guarantee
- CEC Approval Guarantee
- Legal Forms and Sales Scripts
- OTA Answers
- + INCLUDES ALL ESSENTIALS FEATURES
- Free Worldwide Shipping
- Physical Textbook
- Physical Graduation Certificate
- Facebook Ads Minicourse ($199 Value)
- Instagram Mastery Minicourse ($199 value)
- Website Design Minicourse ($199 value)
- Unlimited Founding Client Challenge Access
- 12-Months Personal Breakthrough Coaching
NOTE: Due to recent world events we are currently experiencing much higher than normal enrollments. For this reason, we strongly suggest that you ENROLL NOW to secure your spot.
Your copy of the seminal, 338-page textbook, The Fundamentals of Online Training V3.0. (Choose digital or hard copy.)
Your step-by-step workbook, to help apply what you learn.
Access to the OTA Success Center—our digital portal with video lessons, scripts, done-for-you templates, and more!
Personal one-on-one guidance from highly qualified coaches.
Get your FREE course preview!
Not quite sure if OTA is right for you?
Peek Inside Our Groundbreaking,
338-Page Textbook for Online Coaching.
Hi, I’m Jonathan Goodman, founder of the Online Trainer Academy, and I’ll tell you why it matters so much to me.
I started training clients in 2005.
It didn’t take long before I got frustrated, burned out, and beaten down by the industry.
I only got paid for the hours I worked. Many of those hours were the ones no one wants to work.
My days started before most people are awake, and ended after they’ve gone home from work. Those were some long days.
Worst of all, no matter how well I did with my client—and I was really good at my job—my pay was limited. I got paid for the hours I worked, and there was only so much I could charge for each of those hours.
Back then, I couldn’t see any other options.
I wanted to make more money, have a bigger impact on more people, and also work more reasonable hours, with more time for my own projects and, eventually, my own family.
I guess you could say that I wanted it all. That’s why I wrote my first book and started what’s now the largest independent community of trainers in the world. And once I did, I very quickly learned that I wasn’t alone.
I also saw the biggest stumbling block for fitness and nutrition pros and gym owners who crave independence: Without strong business-development and marketing skills, even the most skilled fitness professionals falter, flounder, and ultimately fail.
At the same time, I saw the ones who took the time to acquire those skills could build thriving, profitable businesses with satisfied clients, many of whom were happy to pay a premium price for excellent results.
That’s when I realized that adding in an online training component is the path to a better career, a higher income, and a more satisfying life.
In order for that to happen, the online fitness industry needed a mark of distinction allowing those actually qualified to stand out amidst the noise. And that’s why I created the Online Trainer Academy Certification.
I really do hope you decide to join us, and I can’t wait to meet you when you do.”
Get an unfair advantage over your competitors and guarantee your success by identifying what sets you apart (even if you don’t know yet), determining exactly how much you need to make and charge, and get your first few clients — right away.
- 3 proven ways to become a successful online trainer.
- How to make online training work for you (even if you’re just getting started)
- The $1k extra approach (used by all successful online trainers) that gives you the freedom to spend more time with your family and friends and less time in the gym
- The 2 golden rules to success: do a great job and make sure that everybody knows about it.
- How the evil drunk monster under your bed is stealing your freedom (and what to do to fix it).
- The #1 WORST mistake you can make when starting your online training business. (Even if you do everything else “right”, your business will fall apart if you make this common mistake nobody talks about).
- Why your business name doesn’t matter as much as you think it does.
- Your 11-step daily ritual to getting more clients without ever leaving your home.
- The 27-hour day: how to buy back your time at a discount.
- What to do if you need new clients now (the 6-step solution).
At the end of this module, you’ll have everything you need to get your business functioning like a well-oiled machine. Everything from done-for-you intake forms and welcome packages for you to customize— to how to protect yourself legally and find the perfect pricing and packaging for your unique niche. (Along with tons of experience on what NOT to do or offer.)
- How to transition from in-person training to online training (page 73 of the textbook).
- A secret, “back door” way of creating irresistible programs and packages that your online clients just can’t say “no” to..
- The 10-minute online trainer’s dream week installation system.
- The plug-and-play “silver bullet” welcome package that instantly kills the “buyer’s remorse werewolf”.
- The “1% uniqueness factor” that gets prospects begging to work with you (instead of you chasing them).
- The 3 software options for delivering your training services that save you time and mental energy (even if you are “tech-challenged”, these options are so easy that a 5-year old could do it).
- A smarter way to offer client support.
- Client renewal magic: how to renew clients on autopilot.
- “How much can I charge for my services?”: Finally, an answer to the million-dollar question (forgive the pun).
- The “legal landscape” of online training and how to best protect yourself legally.
The cornerstone to every successful business (including ours) is delivering incredible results. Once you’re done with this module you’ll know exactly what you need to do (and not do) in order to deliver incredible results to your clients and turn them into word-of-mouth marketing machines. And we’ll show you how to do it without having to become a slave to your phone or computer.
- A simple method to get your clients to actually do what you say and get the best results from your program (which means you’ll never need to worry about your clients ghosting or quitting on you).
- The 4-question matrix that turns even the most resistant clients into raving fans.
- How to assess online clients using the “assessment arsenal” (this isn’t what you think).
- The easiest method to hold your clients accountable so that they get more results, you get better testimonials, and they become a client for life.
- Why templates are actually OK to use…I promise.
- The “online coaching referral system” (page 171).
- Why people buy coaches, not coaching (and how you can use this to keep your client forever).
We believe in delivering incredible results, and making sure people know about them. This module is dedicated to making sure new clients know about your incredible results — so your business grows without ever having to feel sleezy or pushy.
- Why your next (and best) clients are people you already know, and how to market to them without looking like a greasy, hypey trainer (even if you’re an introvert).
- The “top of mind” system that turns even the weakest prospects into your hottest clients (it sounds too good to be true, but it’s a strategy based on universal human psychology that’s been around for thousands of years).
- Attraction marketing on Facebook: what to post, when to post, and how to become famous overnight.
- The online trainer’s email marketing blueprint.
- How to attract clients through the “brown M&M method” (page 250).
- Want to get clients fast? Run transformation contests.
- Facebook ads 101: proven strategies to finally cracking the code (without risking your hard-earned dollars).
We’ve spent years perfecting online marketing and in this bonus module, we pull back the curtain so you can feel confident in your sales copy, packaging and pricing your products, and even when and how to hire and onboard your first virtual assistant. It’s everything we wish we had known about the sales side when we started.
- The introvert selling system: how to sell on the phone without ever selling like a greasy salesperson.
- Sales copy secrets: how to write a killer online coaching sales page.
- Price theory: this chapter will have you changing the way you position and sell your service (the proven method developed by Starbucks).
- A simple system to generate high-quality testimonials from every client.
- How to run your business like a business and not like a job so that you have more free time to do what you want, when you want, with whomever you want.
- Why a virtual assistant is an online trainer’s best friend.
- What to do if your gym doesn’t approve of you being an online trainer (the easy solution).
Marc-Andre Seers, OTA-2, PN-2, CanFit Pro CPT
Quebec | CANADA
I’ve been traveling the world with my girlfriend for years (California, Honolulu, etc.). Business is booming. I just had my first $35,000 month.
Yusra Es-haq, OTA-1, NASM CPT, GGS-1, CPPC, PN-1
LONDON | UNITED KINGDOM
I didn’t want to leave them hanging when I went on maternity with my fourth … this is where the online training idea evolved.
This is not just convenient and affordable for our clients but also it allows for trainers like me to still be able to do what we love whilst raising a family at the same time.
I work around my kids, what more could I ask for!
Malcolm Wilson, OTA-1, NASM-CPT, TRX
CONNECTICUT | USA
I thought, instead of opening up the gym, first I should have a successful online business.
That would let me be more flexible with my time, give me more time with my son. And there were fewer barriers to entry. Less was required to start up.
My credit’s better now, I have some money saved up, and my wife and I bought a house. The Online Trainer Academy has really helped me build confidence. If you’re someone who wants to run your own business, it helps you realize, you can do this.
Malcolm’s now opened up his gym. It’s called Level Up Fitness.
Gil Mesina, OTA-2, B.Eng, PN-1
ONTARIO | CANADA
I have no formal background in personal training.
I am an Electrical Engineer by formal education. I always want to learn ways to become more efficient and optimize my time for the effort I am putting in. I was attracted to OTA because of all the great reviews.
When I started back in 2016, I trained 4 friends for FREE.
Today I have trained almost 340 people (paid, of course) in 19 countries.
Molly Galbraith, OTA-1, CSCS, GGS-1, CPPC
KENTUCKY | USA
If we didn’t incorporate online training into Girls Gone Strong (GGS), we wouldn’t have grown and hired a team as we have. It takes money to increase overall impact. I’m proud that we’re able to provide work and income for a team of 40+ strong women.
GGS has evolved into an international training, education, and empowerment organization that serves a community of more than a million women from 80+ countries around the world.
Kristy-Lee Wilson, OTA-1, PN-1, CPT, CES, PES
AUSTRALIA / USA
I was burnt out and frustrated and almost quit the fitness industry for a corporate job.
OTA gave me the clarity and confidence to penetrate the noise and simplify my approach. My husband and I now own and operate a studio and I work with 30-50 online clients.
Incredibly, this past year we exceeded our year-end revenue goal in July!”
A large-scale survey reveals trainers’ frustrations and goals—response #62 sets our course.
The 1K Extra program (OTA’s precursor) launches with 250 enrollments.
Forbes calls Jonathan Goodman “one of the [fitness] industry’s best examples of trainer/social media crossover.”
The 1,000th student enrolls in 1K Extra, now serving trainers in 30 countries.
OTA is born!
The Online Trainer Academy is launched, and with it The Fundamentals of Online Training, the world’s first textbook for remote coaching.
Enrollment tops 3,000 trainers in 75 countries.