You move towards what you focus on.
Target fixation: it’s a phenomenon where humans become run into an object because they focus on it –– often to their detriment (I rewrote the definition because I felt that the other one was written awkwardly. Feel free to rewrite to make more clear and use the simplest language possible.)
Why are we talking about target fixation?
Because when it comes to starting and growing your online business, I often hear people talk about obstacles:
“I tried posting about my program on Facebook before and no one responded, so I don’t think that’ll work for me.”
“I don’t like selling.”
“I don’t have time.”
Becoming an online trainer is one of the best ways to increase your income, help buffer you from uncontrollable life circumstances, and give you the freedom you need to take vacations or even launch a new career.
Doing this work is actually what solves these obstacles — but the trainers who focus only on the obstacles, end up getting stuck by them:
- They don’t know what to do — so instead of seeking out someone who has successfully done it — they stick to what they know.
- They feel like they don’t have time — so they try doing more of the same things that aren’t giving them leverage to get out of the “time vs. money” trap.
- They feel like selling means being sleazy — so instead of learning how to build meaningful relationships where people want to know about their services — they sheepishly shy away from conversations that could change their business.
Making the shift from focusing on the obstacle to the goal is simple. Today, I’m going to show you how.
How often have you thought about how much you dislike your job or boss?
Or felt envious that other people were going on vacation and you felt like you couldn’t spend the money?
Now, How many times have you sat down and actually figured out the exact number it would take for you to safely leave that job, or take that vacation?
We’re going to figure that out right now. We’re going to look at the goal and start moving towards it.
Use the calculator below to figure out exactly what you’d need to charge, and for how many clients, to feel comfortable taking that vacation or leaving that job.
And unlike in-person training, 100% of what you make minus tax and fees goes directly to you. No gym and no overhead means more cash in your pocket.
Today, I want you to pick one goal, and calculate exactly how many clients you’ll need in order to achieve it.
I don’t care if it’s tiny, average, or ambitious, I just want you to set your sites on it — so you can move towards where you want to be and finish this sentence:
In order to achieve _____, I need _____ clients, paying _____.
Congrats — you’ve just found your target.
Now the magical bonus: Turning your target into an actionable system.
If you’ve been following along (and I hope you have, because this material is more valuable than 99% of the stuff most courses charge for) — you’ve reached out to at least 5 people and started casual conversations with them.
I want you to track those conversations and the results — because this is where the magic happens. I want you specifically to track how many people you talk to and how many of them turn into people who want to be your client.
EVEN IF YOU HAVE NOTHING TO SELL YET.
Why? Because you’ll go from “I don’t know what it’ll take to leave my job / take the vacation” to “If I talk to X people a day, I get X clients a month”.
And it doesn’t matter if that number right now is 20 people, or 200 people.
That equation is the beginning of your freedom to achieve whatever goals you have for yourself and your business.
Fill out this equation:
If I talk to ____ people a day, I get roughly ____ clients, paying ____ a month
= I’ll make ____ amount per year.
The rest is simply having the systems and processes to turn more of those conversations into happy clients, who keep coming back and keep referring their friends. And that’s something I’ve spent the past 10 years perfecting in the Online Trainer Academy.
If you’re curious (or heck, if you want to see the result of 10 years’ of developing effective marketing and sales techniques for online trainers)…stay tuned for two more days for access to the course and mentorship.