You move towards what you focus on.
Target fixation: it’s a phenomenon where humans run into an object because they focus on it –– often to their detriment.
Why are we talking about target fixation?
Because when it comes to starting and growing your online business, I often hear people talk about obstacles:
“I tried posting about my program on Facebook before and no one responded, so I don’t think that’ll work for me.”
“I don’t like selling.”
“I don’t have time.”
Becoming an online trainer is one of the best ways to increase your income, help buffer you from uncontrollable life circumstances, and give you the freedom you need to take vacations or even launch a new career.
Doing this work is actually what solves these obstacles — but the trainers who focus only on the obstacles, end up getting stuck by them:
- They don’t know what to do — so instead of seeking out someone who has successfully done it — they stick to what they know.
- They feel like they don’t have time — so they try doing more of the same things that aren’t giving them leverage to get out of the “time vs. money” trap.
- They feel like selling means being sleazy — so instead of learning how to build meaningful relationships where people want to know about their services — they sheepishly shy away from conversations that could change their business.
Making the shift from focusing on the obstacle to the goal is simple. Today, I’m going to show you how.
How often have you thought about how much you dislike your job or boss?
Or felt envious that other people were going on vacation and you felt like you couldn’t spend the money?
Now, How many times have you sat down and actually figured out the exact number it would take for you to safely leave that job, or take that vacation?
We’re going to figure that out right now. We’re going to look at the goal and start moving towards it.
Use the calculator below to figure out exactly what you’d need to charge, and for how many clients, to feel comfortable taking that vacation or leaving that job.
And unlike in-person training, 100% of what you make minus tax and fees goes directly to you. No gym and no overhead means more cash in your pocket.
Today, I want you to pick one goal, and calculate exactly how many clients you’ll need in order to achieve it.
I don’t care if it’s tiny, average, or ambitious, I just want you to set your sites on it — so you can move towards where you want to be and finish this sentence:
In order to achieve _____, I need _____ clients, paying _____.
Congrats — you’ve just found your target.
If You’re an Online Trainer, or Want to Be …
You need to learn a step-by-step method for coaching fitness and nutrition online responsibly, effectively, efficiently, and confidently.
If you’d like to get ahead, and stay ahead, consider enrolling in the Online Trainer Academy Level 1 Certification.
(And if you’re already training clients online, making more than $1,000 a month, and looking for a more scalable business model, you may be a better fit for the Online Trainer Academy Level 2.)