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You can't measure a client's potential for success by her enthusiasm. After all, every client walks into the gym thinking she's ready for change -- she may even say she'll work out every day, change all of her meals, and start drinking water all day instead of soda. But when the novelty of her new gym, her new work outs, and her new trainer wear off, will she still be as dedicated?

It's more than likely that your clients are not fully ready for change -- they may know why they would benefit from change, but they may be unable to see how that will look in their actual lives. It's your task to get them to the next level of readiness as quickly as you can. Even if you already know the Transtheoretical Model of Behavior Change, applying it in a fitness setting can be tricky. This week, Dave Smith breaks down practical ways to use the Transtheoretical Model with clients, right down to what questions to ask to insure you're accurately assessing client readiness right from the start.

General Health

Self-Destructive Tendencies: Why We Actively Harm Ourselves, and the Strategies I'm Using to Fix It -- Tanner Baze

Debunking the Top 6 "Trainers Are Ahead of Research" Arguments -- Nick Tumminello

10 Coaching Cues to Use in a Group Setting -- Garrett Wood

Professionalism in the Workplace - How to Be a Professional Trainer -- Jennette Holzworth, the PTDC

Stuck at the Starting Line? Find Your "Gateway" Change -- Steve Kamb

Strength Training

Two Dudes Talking Deadlifts -- Tony Gentilcore & David Dellanave

Lifting Speed: The Biggest Mistakes in Training -- Eric Bach

Real Women Do Pull-Ups -- Kelli & Abby Keyes, T-Nation

Tip: Stop Shoulder Injuries with Spiral Loading -- Dr. John Rusin, T-Nation

3 Common Beginner Deadlift Mistakes -- Erika Hurst

Nutrition

Maybe Our Red Meat IS Causing Cancer...? -- Mike Gorski, JRx

3 Part Series on Dietary Adherence and Appetite Management - Part 1 -- Dan Mitchell

Are Pre-Workout Supplements Good for You? Taking a Look Behind the Smoke Screen -- Rob Sutton, MikeReinold.com

Meal Timing Matters: Constant Snacking vs Infrequent Feasting -- Andrew John Scraggs, Healthy Living Heavy Lifting

15 Foods That Are Incredibly Filling -- Hrefna Palsdottir, Authority Nutrition

Bodybuilding

Mind-Muscle Connection: Harnessing Modern Midichlorians for Ultimate Gains -- Robbie Farlow, Roman Fitness Systems

5 Things We Can Learn from Arnold About Building Muscle -- Bret Contreras & Brad Schoenfeld, T-Nation

8 Accessory Exercises for a Better Physique -- Mason Woodruff, JMax Fitness

For Pecs, Use Dumbbells Not Barbells -- Christian Thibaudeau, T-Nation

Fat Loss

3 Types of People Who Should Recomp (& How to Do It Right) -- John Fawkes, Roman Fitness Systems

The 'Get Shredded' Series - Part 4 (Weight Training) -- Steve Hall

4 Ways Modern Life is Making You Fat -- Mike Sheridan, T-Nation

5 Human Movements for the Ultimate Fat Loss -- David O'Connor

The Hunger Games -- Adele Jones