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Habit-based coaching has been proven to be highly effective in terms of long-term client success, especially for the general population. We often see people taking an 'all or nothing' approach to their health and fitness goals (think about the New Years' Resolutioners in January), who unfortunately will be more likely to crash off the wagon than to stay on it.

They are more likely to experience success by taking small steps, gradually improving their knowledge and skill set, in order to make their goals more attainable and sustainable. It's important that they learn (and we teach them), how to integrate health and fitness into their lives with minimal disruption.

At square one, it may seem to our clients that they've got an impossible mountain to climb. In their mind, there's no way they can eat clean and go to the gym four times a week, as well as working a full-time job and looking after the kids. They wouldn't know what to do in a gym anyway. They don't even like gyms.

But maybe they do like playing with their kids in the park, or going for walks. They enjoy that, and it's exercise. It's a step in the right direction (pun fully intended).

Precision Nutrition are an outstanding example of how effective this approach can be, and justify their processes with real-world data. They analyse every aspect of their clients' journeys through surveys and feedback in order to continually improve the service they provide, which we can learn from in order to improve our own quality of service.

 

General Health

Why Doing Hip Flexor Stretches May Not Loosen and Open Up the Hips -- Dean Somerset, the PTDC

Exercise Is Not A Punishment. You Don't Have To Earn Food. -- Nia Shanks

Modern Day Rest Periods -- Stuart Aitken, Shredded by Science

Exercise and Memory -- Steven Novella, Science-Based Medicine

Why You Fail to Change Your Habits -- Jonny Watson, Propane Fitness

 

Strength Training

The Importance of Chasing Strength -- Sohee Lee, BretContreras.com

Got Knee Pain? Fix Your Tracking in the Squat and Lunge -- John Rusin, Breaking Muscle

Prevent 45% of Soft-Tissue Injuries with Accentuated Eccentric Training -- Mario Novo, JRx

Exercises You Should Be Doing: Band Resisted 1-Leg Hip Thrust -- Tony Gentilcore

Deadlifting: Should We Pack Our Shoulder Blades? -- Todd Bumgardner

 

Nutrition

The Great Green Tea Hoax -- Scott Baptie

Busy? Tired? Why You Need LESS Caffeine -- Andrew Heming

How Probiotics Can Help You Lose Weight And Belly Fat -- Hrefna Palsdottir, Authority Nutrition

 

Bodybuilding

The New Science of Time Under Tension -- Brad Schoenfeld, T-Nation

The Layer System -- Christian Thibaudeau, T-Nation

How To Build Real Muscle: Gary Vaynerchuk's Exact Workout Plan -- Mike Vacanti

 

Fat Loss

What Drives My Personal Training Clients To Over-Eat? -- Lawrence Judd, Shredded by Science

How To Get The Most (Food) Out Of Your 'Diet' -- Sean Armstrong

The Quick & Dirty Fat Loss Method -- Steve Hall, JMax Fitness

Festive Fat Loss Sing-A-Long -- Carly Jennings, Healthy Living Heavy Lifting

Most People Have No Clue As To How Many Calories They Expend Exercising -- Dr. Arya Sharma