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When you first begin your personal training career, you have one simple goal: Establish yourself as the fitness expert among your target audience. It doesn’t matter whether your audience is hunters (like Josh Nordwick’s of Mountain Fit) or ninjas (like Mark Fisher’s of Mark Fisher Fitness). All that matters is that your audience sees and trusts you as their go-to fitness expert.
Once you are the expert, gaining clients will become much easier. But, you’ll encounter a new challenge — your ego. Your audience will trust what you say, and hence, so will you. You’ll feel less need to justify your fitness claims. After all, you are the expert, aren’t you?
It’s essential to accept that this has/will happen to all of us. So if a friend challenges the relation between calories and weight — are you going to get mad? Or are you going to reference an article like Lyle’s, that details the objective explanation?
Bottom line: It’s okay for your clients to trust you solely because you’re the expert. It’s not okay for you to do the same.
Easy Training Is Good Training — Tony Gentilcore
How I Program My Own Training — Meghan Callaway
Why Weight Training Is Ridiculously Good For You — Markham Heid, Time
3 Band-Resistance Exercises To Challenge Your Whole Body — Meghan Callaway, Girls Gone Strong
Tip: The Very Best Way To Row — Paul Carter, T-Nation
A Guide To Flexible Dieting — Brandon Morrison, Lift Big Eat Big
Individual Differences: The Most Important Consideration for Physique Progress that Science Doesn’t Tell You — Andy Morgan and James Krieger
“Not Right Now” Doesn’t Have to Mean “Never” — Pete Dupuis
Build More Trust, Sell More Training on Facebook: A Step-by-Step Plan to Get More Clients in 4 Weeks — Scott Rawcliffe, The Personal Trainer Development Center
Time Management for Personal Trainers — Eric Bach