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The Top Article of the Week

Gurus are like fad diets. They’re sexy, they hook your attention, and even though most of us know deep down that the product is lacking… well, we’re still tempted. Sometimes we’re tempted to believe that kale juice will give us abs. Other times we’re tempted to believe that whatever gurus say or do is unquestionably righteous.

These ideas are actually deeply intertwined. After all, who is the one selling fad diets?

In this week’s top article, Sol Orwell snipes down the preacher of false information — the guru.

General Health

Giving Up Doesn’t Make You Weak — Dean Somerset

Detoxing, ReToxing, or Always-Toxing — Keoni Teta, Metabolic effect

Why Everyone Needs To Deadlift — Johnny Tea, Bach Performance

Navigating The Gym When You Feel Like You Don’t Belong — Gwen Wark, Girls Gone Strong

 

Strength Training

Scaling The Squat — Andrew Millett, The Barbell Physio

How Hypertrophy Supports Strength Goals — Jen Sinkler

There’s Nothing Wrong With Being Strong — Matt Klingstone, Strongfirst

Progressive Overload and Why I Stopped Adding Weight to the Bar — Nate Palmer

4 Exercises for Bolder Shoulders — Kourtney Thomas, Girls Gone Strong

Fat Loss

Is a Calorie Really Just a Calorie? — Eric Cressey and Brian St. Pierre

Ketogenic Diets Explained: Is the Ketogenic Diet Right for Your Client? — Alex Eriksson, The PTDC

Full Guide: Nutritional Minimums for Bodybuilders — Steve Hall

Career

Fail A Lot — Jonny Pietrunti

Facebook Marketing for Fitness Pros: Your Guide to Launching Facebook Ads for $1/Day — Scott Rawcliffe

11 Things Every Personal Trainer Should Be Doing For Their Clients — Travis Pollen

15 Training Mistakes That Top Strength Coaches Want You to Correct Immediately — Justin Ochoa, Stack.com