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The Top Article of the Week
Anybody can write a workout program.
What differentiates the mediocre from the great in our industry, is the ability to help clients adhere to said program. Adherence is a complex issue with many factors, but one of its foundations is a basic understanding of the science. Your client needs a 5th grade understanding (at least) of the science behind whatever transformation you’re guiding them through. Otherwise, they’ll be your client today, and Dr. Oz’s tomorrow.
In light of this reality, some may view personal trainers as educators. Personally, I see them as myth-busters. The myth we examine in this week’s top article is “food addiction”. Is there any physiological evidence behind the idea? Steve Hall lets us know.
Forget Perfect Posture: It Doesn’t Exist — Greg Lehman, The PTDC
Are You Strong Enough To Run? — Chris Cooper
Stop Calling Yourself Gross — Neghar Fonooni
Why Crawling Is Vital At Any Age — Abby Clark, Girls Gone Strong
Do It Better: Front Squats — Jennifer Blake via Jen Sinkler
Tip: The Scientific Reason Women Need to Go Heavy — Chris Shugart, T-Nation
Practice Consistency As A Skill — Mark McAuley, Breaking Muscle
Quick Weight Loss – 5 Scientifically Proven Methods — Rudy Mawer
The Complete Guide to Client Transformation Contests That Will Transform Your Business — Ryan Ketchum, The PTDC
Muscles and Misogyny: Sexism in the Fitness Industry — James Fell