From Jon: Each Sunday thePTDC publishes a list of the top articles from around the web in 5 different categories: bodybuilding, general health, fat loss, strength training, and nutrition.
We scan the net, but if you’d like to submit your article for consideration, please send it to firstname.lastname@example.org.
The Top Article of the Week
You have to market yourself if you want to make it in fitness. That’s a fact. And it’s not inherently a bad thing. After all, you need to make money, right?
But there is a disconnect in fitness between good products and good marketing — and that gap is what Dick Talens exposes this week. For some of the biggest money makers in fitness & health, like Dr. Oz, Tracy Anderson, and Vani Hari, success didn’t necessarily follow from expertise. People bought into their products, according to Dick, but “…it wasn’t necessarily because their methods work. It’s because they marketed their ass off. Those who rise to the top are simply those who are the best at selling their ‘wisdom,’ even if it’s completely wrong.”
Using several industry examples, Dick goes on to show just how marketing can trump expertise, even when it seems like real “science” is being used as evidence. Rather than simply expose the problem, however, Dick leaves us with actionable advice — how to identify a snake oil peddler when we see one.
Training With Laxity: Tips and Advice From Someone Who’s Been There, Done That — Kelsey Reed, TonyGentilcore.com
Squats Versus Hip Thrusts Part III: Forcetime Data — Bret Contreras
Rock Your Wrist Strength — Ilya Igolnikov, JenSinkler.com
This Is The Rep Range You Should Train — David Dellanave
4 Crazy Ways to Squat More Weight — Rob King, T-Nation
Why I’m Not Scared of Artificial Sweeteners — Kalli Youngstrom, Breaking Muscle
Nutrition for Injury Recovery [Infographic] — John Berardi, Precision Nutrition
Nutrient Timing Part 2 — Tara Senic
Is Your Low-Carb Diet Ruining Your Athletic Performance? — Eirik Garnas
13 Foods That Cause Bloating (and What to Eat Instead) — Adda Bjarnadottir, Authority Nutrition
12 Awful Fitness Coaching Techniques that Could be Hurting Your Clients — Krista Scott-Dixon, Precision Nutrition
Why Has Everyone Got It So Horribly Wrong? — Yusef Smith, Propane Fitness
Let’s Stop Calling Exercises “Functional,” Shall We? — Dean Somerset
5 Ways to Dominate your Fitness Sales Pitch — Pete Dupuis
12 Point Procedure for How to Handle Customer Complaints for Personal Trainers — Rick McIlwaine, thePTDC
Can Genetics Stop You Losing Fat and Building Muscle — Peter Fitschen, Healthy Living Heavy Lifting
Is The Bro Split A Myth? — Simon and Joe Passey, JMax Fitness
Flexible Training For Faster Gains — Eric Bach, T-Nation
Properly Train The Glutes To Increase Performance, Bulletproof Pain and Look Damn Sexy — Meghan Callaway, DrJohnRusin.com
How To Conquer A Lack of Motivation — Jason Helmes
Cheat Meals: Are You Doing Them All Wrong? — Tom Venuto
What 14 Ripped Guys Find Hardest About Dieting — Mike Samuels & Others
The Hidden Transformation — Gregg Slater, Shredded By Science