Fun workouts are the way to keep clients. The best trainers know how to mesh fun with science. Coach Nick Tumminello gives some great tips on keeping workouts fun for your clients while not losing your focus from their results.

Share/Bookmark So in case you missed it, part one of this little series is right over HERE. [hr_shadow] In the previous post on Fitness Goals I spoke about the role of emotion in getting clients to achieve their goals. One component we touched on was how popular advertising plays on the concepts of appealing to people on the basis of…

In a rare personal piece Jon Goodman shares some of his personal story in explaining why he brought together some of the best coaches in North America to help the personal training industry.

Share/Bookmark Put yourself in this scenario.. You have worked out for years and gotten results.  Since you love the fitness world, you decide to become a personal trainer without really knowing what it entails.  The job sounds exciting and you have friends that are already doing it.  How hard can it be?  I mean all you have to do is…