Fun workouts are the way to keep clients. The best trainers know how to mesh fun with science. Coach Nick Tumminello gives some great tips on keeping workouts fun for your clients while not losing your focus from their results.

Share/Bookmark So in case you missed it, part one of this little series is right over HERE. [hr_shadow] In the previous post on Fitness Goals I spoke about the role of emotion in getting clients to achieve their goals. One component we touched on was how popular advertising plays on the concepts of appealing to people on the basis of…

Dean Somerset speaks about the importance of creating an emotional response in setting fitness goals.

Share/Bookmark What are your goals? Why are you in this business? If you really want to succeed in this industry, a service industry, a health industry, I hope you can identify with a personal mission like the following: If you come at your work as a way to allow you to be who you are, with honesty and integrity, this…

Share/Bookmark Journal your way to success It has been twelve years since I was sitting in my English Writing class reading a popular bodybuilding magazine. The article featured legendary bodybuilder Dorian Yates. What was interesting about this article was that it didn’t focus on Dorian’s usual high intensity training, his massive back, or the supplementation or training strategies he used…