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Tip 3: Dealing with the Top Dog

By Jonathan | On Mar 18, 2012 | 2 Comments | In Helping clients

This tip is a guest post by Derek Peruo. Derek is a personal trainer at Peak Performance in NYC and an actor. He’s combined the two disciplines to put together some great material in analyzing client types and mannerisms. Make sure to comment below and “like” or tweet this post if you want to see more.

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The “Top Dog” is one of six common personalities we all come across as trainers. Recognizing the fundamental behavior cues of a Top Dog allows you to tweak how you interact with this type of client, so you can increase your client retention, broaden your market, and get the most out of them each and every time you meet.

Top Dogs:

- Work in high-stress jobs

- Put in long hours at the office

- Are under a lot of pressure from their boss

- Are very competitive, and very driven to succeed

- Will always invade your personal space

Top Dogs try to take control of the session by:

- Standing tall, and puffing out their chest

- Looking you directly in the eyes while speaking

- Offering exercise suggestions during the session

Maintain control of the training session by doing any of the following:

- Correct a postural issue. Look for tight hip flexors, tight pecs, or a tight neck. Correcting any of these will raise your status in the relationship, which means they will question your abilities less.

- Give them choices. If Top Dogs want to control the training session, give them the illusion of control. Make sure the options you present accomplish your goal for the workout, so you win no matter which choice they select.

- Compare them with others. Nothing gets Top Dogs fired up more than telling them someone else did better, or lifted heavier weights, or ran a faster time. Use this to your advantage if the Top Dog is particularly stubborn.

Like this type of material? Make sure to comment below and “like” or tweet this post and we’ll make sure to include more videos and tips from Derek. Also don’t forget to “like” thePTDC’s Facebook page.

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Written by Jonathan

Jonathan Goodman CSCS is the author of Ignite the Fire: The Secrets to Building a Successful Personal Trainer Career and Race to the Top: How to Take Over the Social Media Feed. He'd love it if you added him on Facebook and/or followed him on Twitter. He also runs a wildly popular web branding and internet marketing coaching program. You can find out more at http://www.viralnomics.com/coaching/.

  • Tim Ward

    Do you have any tips on how to sell to a “top dog”?

    • http://www.facebook.com/profile.php?id=722546994 Derek Peruo

      Hi Tim! 

      The Top Dogs I train all work in finance, and focus a lot on “the numbers.”

      I use my initial consultation/training session to build value, and I present them with a print-out of all my rates at the end of the session. I point out one or two training packages I think would be most appropriate for the person, then answer any questions the client may have about the service or my prices.

      In my experience, Top Dogs are willing to pay as long as the service meets (and exceeds!) their expectations.

Jon’s Books

The Psychology of Social Media — VIRALNOMICS

Click the photo above to check out the free Viralnomics blog teaching you how to master the psychology of social media to take your business to the next level.

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